Maastricht, Düsseldorf

ArthurJaden

Co-Founder & Head of Marketing at Sankofa NightsProducer & artist as AJ505

Arthur Jaden in a white cap and sunglasses, DJing under warm stage light
Photo: Leif Albrecht Production

I build brands and I produce music. I take both seriously.

International Business student at Maastricht University. Brand and marketing at Sankofa Nights, production and writing as AJ505. Based in Düsseldorf and Maastricht, open for projects.

Main project

SankofaNights

Dance. Connect. Sankofa.

  • Maastricht
  • House & Afrohouse
  • Co-Founder & Head of Marketing

The brand

Sankofa Nights is a House and Afrohouse event brand from Maastricht. The name comes from the Akan word Sankofa, often explained as "go back and fetch it". Together with my co-founders, I helped build it into a recognisable night out with its own look, its own sound and a community that returns.

Bringing it to life

A night starts online and ends on the dance floor. I work to make both feel like the same place: the same warm colours, the same bird, the same tone of voice on a poster, in a story and at the door.

My role

I lead the marketing side. My focus is how Sankofa Nights appears in public and how each event is communicated.

  • Brand positioningDeciding what the brand stands for and how it speaks.
  • Visual identityKeeping posters, posts and recurring elements consistent across every event.
  • Social mediaPlanning how each night is announced, followed up and remembered.
  • Event communicationLinking campaigns to the experience guests find on the night.
Crowd with raised hands in front of a pink-lit stage with the Sankofa bird in neon
The room on a Sankofa Nights evening, with the neon bird above the stage. Photo: Leif Albrecht Production
Two DJs at the booth seen from above, surrounded by guests in red light
The booth from above. Photo: Leif Albrecht Production
Four smiling guests posing together under a neon sign
Guests on the dance floor. Photo: Leif Albrecht Production

Music

AJ505

Producer, rapper, DJ and engineer

Music is not a side note for me. I run it in parallel to my brand work and take it just as seriously. I do every part myself: beats from scratch, all instruments, recording, mixing and mastering. I have been producing music since I was 14 and release it independently.

AJ505 does not stay in one lane. The same signature runs through different genres, from rap to House.

  • Golden multi winged angel with green eyes, cover art for Lang gewartet Coming soon Lang gewartet A new AJ505 track is on its way. Stay tuned.
  • Event project Maastricht Lions, Royals Cup 2025 I made the official songs: production, recording, mixing and mastering, all done by me. Featured track: Pitstop.
  • Coming soon Spirit Song 2026, Maastricht Lions I made the Spirit Song 2026 for the Maastricht Lions at Euromasters 2026, as producer and rapper, together with EDUARDO. Credits: AJ505 and EDUARDO.
  • Release Wach Independent release as AJ505.
  • Release Voyager 1 Independent release as AJ505.
  • Studio Düsseldorf and Maastricht I run a studio in each city. Let's work on music together, or book a session with me as producer and engineer. Studio and services

All releases are available on Spotify, Apple Music and all major streaming services.

Arthur Jaden in a white cap and sunglasses, pointing upward at the decks
AJ505 behind the decks. Photo: Leif Albrecht Production

Studio

I collaborate with other artists.

I work with other artists and produce at fair prices, with a focus on young, creative talent. Two studios, in Düsseldorf and Maastricht.

  • Collaboration
  • Production
  • Recording
  • Mixing
  • Mastering

About

Where my studies meet a real brand.

I study International Business at Maastricht University with a focus on marketing. If you want to work together on a brand, a campaign or a creative project, get in touch.

  • Brand positioning

    Clear answers to what we are, who we are for and what we never do.

  • Visual identity

    One recognisable look that holds together across posters, posts and the venue.

  • Social media communication

    Announcements and stories that sound like us and make people want to come.

  • Community building

    Treating guests as part of the brand, so the night is something people share.

Work with me

Let's work together.

Brand and marketing

Brand positioning, visual identity, social media and event communication, drawn from my work as Head of Marketing at Sankofa Nights.

Music and studio

Collaborations, production, recording, mixing, mastering and studio sessions as AJ505, at fair prices, with a studio in Düsseldorf and one in Maastricht. See the studio page.

Based in Düsseldorf and Maastricht. I have a car and I am happy to travel for projects.

Coming from LinkedIn? Send me a message there.